Three generations of women. Sixty years of supplement expertise. One very human need: to feel supported and soothed during the menstrual cycle, no matter the phase.

Since 1965, our family has been formulating supplements, and that knowledge, passed down through three generations, became the foundation for Soov.

Along the way, we saw the same story repeat itself: symptoms like fatigue, mood swings, and cramping are driven by hormonal changes, but are so often made worse by nutritional deficiencies that go unaddressed.

We created Soov to develop thoughtful, natural products built around the real, everyday challenges that come with having a period and progressing into the later cycle stages such as menopause.

From the heavy, dragging days to the restless, irritable ones, from the moments you feel unlike yourself to the moments you need a little extra comfort, we wanted to make something that could genuinely help, by giving your body the nutritional support it needs to cope with what your hormones are already putting it through.