Three generations of women. Sixty years of supplement expertise. One very human need: to feel supported and soothed during the menstrual cycle, no matter the phase.

Since 1965, our family has been formulating supplements, and that knowledge, passed down through three generations, became the foundation for Soov. We created it to develop thoughtful, natural products built around the real, everyday challenges that come with having a period and progressing into the later cycle stages such as menopause. From the heavy, dragging days to the restless, irritable ones, from the moments you feel unlike yourself to the moments you need a little extra comfort, we wanted to make something that could genuinely help.