Created by Women, For Women
Soov was created from a very human need — to feel supported and soothed throughout every phase of the menstrual cycle.
We saw how often the emotional and physical ups and downs were overlooked with our friends and family members, with natural support scattered and hard to find.
So we set out to create thoughtful, cycle-focused care that genuinely helps, gently and naturally.
This isn't our first rodeo, we've been at this for 60 years! Soov is part of G&G, a family run company committed to the finest supplements using the finest ingredients.













